How is it that casinos keep people gambling even if they don’t really want to? The gambling world is so flashy. It’s flashy since you can see lights, sound, music, adventures and money to win or lose. Casino owners and operators have gone through research and experiments on how to keep their clients inside their casinos.
A 2010 study showed that both lights and music created an increase arousal effects among casino players. These elements increase dopamine production in the body. It makes us feel good thus making us spend more. Arousal means more gambling. Faster music paired with flashing lights makes people bet more quickly and spend more money. Marketers know that the color red makes people more aroused as well.